Amazon launches Kindle e-readers in the Netherlands

In its latest business venture, Amazon inaugurated a fully functional store in the Netherlands. Sources reveal the store will focus on sales of Kindle e-readers, print books, in addition to selling other goods and food items.

With Netherlands, Amazon has built its 16th global marketplace. The latest project in the Northwestern European country, Amazon has launched its sixth venture in Europe, the other being in the UK, Germany, France, Italy, and Spain.

In its previous store launch in Netherlands in 2014, Amazon only sold ebooks and distributed Prime video, but did not sell Kindle. Customers who then bought Kindle books and did not have a Kindle, substituted it with Kindle for PC or even Kindle Cloud Reader.

With the latest Amazon venture in Netherlands, Kobo and Bol.com will face a stiff competition against Amazon. The two currently dominate the market with their sale of tech gadgets and e-readers. Furthermore, Kobo also runs an unlimited subscription program Kobo Plus, thus presenting Amazon with a tough competition in Netherlands.

Sources reveal Amazon does not yet have distribution agreements with major publishers for catalog of paperback and hardcover books. Majority of the current inventory has third party sellers and English-language Bestsellers. Experts reveal it will take some time, before publishers will begin to store their books on Amazon in the Netherlands.

The news insinuates Amazon’s interest in European countries and the next launch is anticipated in the Nordics, and Poland.