Apple Watch races ahead of Swiss watch industry in sales

According to new sales estimates compiled by Strategy Analytics, sales of Apple Watch rose higher in comparison to Swiss Watch. Based on the findings, Apple shipped nearly 31 million units in 2019, which marks a 36 percent rise from last year. The Swiss watch industry on the other hand shipped an estimated 21.1 million units, a 13 percent decline, this includes brands like Swatch and TAG Heuer.

“Analog wristwatches remain popular among older consumers, but younger buyers are tipping toward smartwatches and computerized wristwear,”commented Neil Mawston, executive director at Strategy Analytics in the wake of the latest findings.

Fellow Strategy Analytics analyst Steven Waltzer further added, “Traditional Swiss watch makers, like Swatch and Tissot, are losing the smartwatch wars. Apple Watch is delivering a better product through deeper retail channels and appealing to younger consumers who increasingly want digital wristwear. The window for Swiss watch brands to make an impact in smartwatches is closing.”

According to MacRumors the Apple Watch has been the market leader in the smartwatch category. It once surpassed the Swiss watch industry in quarterly sales in 2017, but this is the first full year the product surpassed its analog competitor.

Apple doesn’t release specific Apple Watch unit sales in its quarterly earnings. The source-Strategy Analytics has thus drawn data from retail partners and other vendors in order to evaluate its sales estimates.