Warner Bros have been reprimanded owning to an advert for one of its horror movies in a latest incident. Sources allege the advert played during a Spotify playlist of children’s lullabies.
The advertisement was for the film It: Chapter Two and included the voice of killer clown Pennywise. Reports suggest he talked and giggled over scary music. The advert was shown in August, in spite of it been regarded as unsuitable for “kids’ music”.
According to the Advertising Standards Authority (ASA), Warner should take precautionary measures to prevent an incident of similar nature.
The alleged playlist is called “Classical Lullabies”, and is curated by Spotify itself. The playlist included songs with titles including phrases such as For Children, English Nursery Tunes and Children’s Music.
ASA therefore confirms that the list was indeed “designed primarily” for young children, although Spotify’s denies the accusations.
The 30-second advert comes with a voice of It’s villain. His intimidating voice has terrorized children in which he says, “For 27 years, I dreamt of you. I craved you. Oh, I missed you,” this is said, before a siren, drums and other discordant sound effects are played.
According to a statement released by Warner, it said it had directed the advert for 18 to 44-year-olds, in addition to claiming it to be unsuitable for children.
This however did not stop children from listening to the advert and was hence deemed to be “inappropriately targeted”.