Feeding America, the nation’s largest domestic hunger-relief and food rescue organization, recently launched a Public Service ad (PSA), “I am Hunger in America,” in partnership with the Ad Council and Leo Burnett. The campaign aims to challenge public perception of who faces hunger domestically by combining computer science (AI), information from the U.S. Department of Agriculture (USDA) and real, current stories of food insecurity to form a face of hunger.
Feeding America curated over 1000 photos of individuals scuffling with hunger from its member bank archives victimization demographic information from the USDA’s food security report free in 2018. Leverage AI, it then used these photos to get one face illustrative of the Department of Agriculture information leading to a data-driven illustration of what hunger appears like in America. The project was launched in December 2018, and also the entire method took regarding 10 months to finish.
37 million individuals together with over 11 million kids live in food-insecure households, As per the most recent USDA’s report earlier this month. Feeding America’s Map the Meal Gap 2019 study, that provides local-level estimates of food insecurity across the U.S., there’s not one county that’s hunger-free.
“We’ve found the simplest way to harness AI to inform a strong human story, “And that is why we tend to believe this campaign reflects the human expertise even a lot of, as a result of we’re not telling one person’s story – we’re telling thousands.”
The broadcast spots for tv and radio, together with print, out of doors and digital ads, are distributed to thousands of media shops via the Ad Council’s in-depth network of media partners. Total given media worth in support of the campaign can reach within the tens of numerous bucks, serving to boost awareness of the difficulty of hunger in America and encourage larger fellow feeling for individuals fighting hunger.