Fitbit, DFRE join hands for Dubai Fitness Challenge

Versa 2 smartwatch, Premium service conjointly announced their arrival in UAE

Wearable technology manufacturer Fitbit and therefore Dubai Festivals and Retail Establishment (DFRE) have disclosed a partnership for Dubai Fitness Challenge 30×30 in a bid to additional boost the favoured active lifestyle initiative.

The announcement was created throughout Fitbit’s launch of its new product and repair in Dubai.

The Dubai Fitness Challenge, an initiative spearheaded by ruler Hamdan bin Mohammed bin Rashid Al Maktoum, Prince of Dubai, aims to remodel the emirate into the foremost active town globally by encouraging people to finish half-hour of activity for 30 days.

The approaching third edition, slated to run from October 18 to November 16, aims to make on its immense success within the past 2 years with even additional residents expected to participate.

Last year DFRE had over one thousand participants who wanted to change their lifestyles for the higher and a healthy lifestyle.  By introducing Versa 2, customers currently have an extra choice in this regard.

“We believe that health belongs to everybody which people shouldn’t be priced out of getting access to devices and options that may facilitate them improve their health,” co-founder and corporate executive of Fitbit.

The Fitbit Versa 2 comes with an improved and precision-crafted swim-proof style, and additional advanced sleep, health, and good options.

At the gathering, the corporate conjointly proclaimed Fitbit Premium, a paid subscription service inside the Fitbit app that takes user knowledge so as to deliver additional personalized expertise, with work to assist users to accomplish their goals.

The service prices Dh40 monthly or Dh330 annually