You run the risk of rivals using your business name, motto or logo without a corporate trademark to shield your brand identity.
“Whatever the cause, trademarking is an opportunity, an intellectual property element that could theoretically differentiate the company in a time of market oversaturation,” DuFord told Business News Daily.
“Trademarks are very thorough and time-consuming but important.” Although it can be difficult to register a trademark, the cost is worth it. Keep in mind that you must adhere to stipulations to bear your trademark alive because your domestic trademark only covers you in the United States.
What’s a symbol, and what’s it protecting? As specified by the U.S. Patent and Trademark Office, “A trademark is a name, expression, image, and/or logo that marks and separates the source of one party’s products from those of another.” A service mark is technically different from a trademark in that it covers services rather than goods; however, the USPTO said that the term “trademark” is often used in general to refer to b.
A trademark register protects the rights of the trademark holder to use the mark to distinguish the goods and/or services and to prohibit the use of the same mark by another business for the same type of goods and/or services Nancy A. Del Pizzo, a business litigation attorney with Rivkin Radler, said: intellectual property; and information, records, and cyber law classes.
“Registered trademarks can be powerful tools for building consumer loyalty and adding value to a product or service protected by the trademark.”
Del Pizzo said it is necessary for businesses to recognize that a business name is not automatically a trademark and may not be licensed as a trademark in some cases.
“Filing a business name with a state entity in that state is not the same as filing a trademark with the USPTO in order to obtain federal trademark rights,” Del Pizzo said.
How do you mark the name and logo of a company? You will need to file an application with the USPTO, the federal agency that governs the enforceability of trademark protection, to register a trademark in the United States. Although you may lawfully file a trademark with the USPTO on your own, it is highly recommended that you seek assistance from a trademark attorney.