Michelin expands retail business in UAE

Central Trade Company, the authorized distributor of Michelin among the emirates of city and also the Northern Emirates, has signed an agreement with AutoPro to sell Michelin tyres across its stores in city and Northern Emirates.

The cooperation includes the provision of Michelin branded tyres, with ESMA, needed RFID tags to the Brobdingnagian network of AutoPro service centres placed in city and Sharjah.

The distribution partnership between Michelin and AutoPro can give the growth of Michelin’s retail footprint in the city and the Northern Emirates. The 39 AutoPro service stations can complement existing Michelin purpose of sale within the UAE by providing a full vary of Michelin product and professional services of tyre amendment, safety checks, N inflation, alignment, and different non-tyre connected services.

With continuous growth in population, UAE residents became a lot of discerning in their alternative of automotive needs. to the current finish, AutoPro that operates the biggest network of automotive facilities in the city and also the Northern Emirates has strategically partnered with high-quality suppliers to transfer price to customers. The partnership with Michelin supports that commitment towards operational excellence within the business and this collaboration can enable our customers to settle on from the most effective Michelin product and services for his or her automotive wants.

With pride related to Michelin for the past 35 years and have fully grown extensively throughout the city and also the Northern Emirates. Through this partnership with Autopro, they are going to additional grow the business with a sturdy and positive impact on the convenience and visibility of Michelin Tyres, and glance forward to a smooth partnership in the coming years,” said GM of Central Trading Company.