As countries grow and be more developed, different industries can expand and start appearing. This was seen in United Arab Emirates as the focus of the government has moved towards a new industry that they believe might actually be beneficial. According to news, the country is now moving towards marketing sustainable fashion.
The fashion industry plays an important role in UAE as it is a huge deal there. However, moving towards more sustainable fashion might be the right way to go from here which is beneficial for the society. One of the leading companies in this field in the country is Soneya Fushi and Soneya Jani which are experts in sustainable fashion.
The chief executive officer of Soneva, Sonu Shivdasani, commented on this move by the government saying, “It’s great that the fashion industry is coming to terms with sustainability and it has now become part of its agenda. The clothing industry is considered as one of the most polluting industries globally, so it’s good to learn that more and more fashion companies are taking bolder steps to adopt and implement sustainable efforts. Today’s consumers are also taking note of a fashion brand’s sustainability focus. Dubai has steadily positioned itself as a regional hub for fashion entrepreneurs, designers and international retail brands, but there is still a long way to go for the region to be fully established as a fashion hub. However, it is on the right track and it is refreshing to see that more and more of our guests from the Middle East appreciate sustainability.”