Women in Business will thrive if they know their field and trust their knowledge

Women who set up their own companies will thrive if they know their field and trust their knowledge; that’s the owner of a prosperous wine bar and store in New Orleans city in the United States.

A wine tasting is taking place at 7 pm at the Swirl wine bar in New Orleans ‘ Faubourg St John neighborhood.  About 300 different wines from around the world are stacked in wooden racks around the small but busy wine bar-cum shop, but with a focus on Italy and France. Swirl workers are traveling and discussing with customers types of grapes, vintages and increasing regional variations.

The company was set up nearly 14 years ago by Beth Ribblett. “My job is to make sure my customers enjoy themselves and I also get great satisfaction from educating people about the wine we sell,” she said on a visit to Swirl to UN News. “I want them to know where it comes from and the wine story. This is one of the things that we do most critically. That I always want to be learning, and teaching customers helps me to do this.

“Enquire any U.S. bar or restaurant owner and they’ll tell you it’s hard to make a success of it, and Beth Ribblett says it’s particularly hard for women. “The catering industry is dominated by males from chef to sommelier, so it can be tough for women.”

And she says women are still being badly treated. “I’m sad to hear stories about men trying to take advantage of young women, and I hate it’s still part of our business.  I am angry that women feel that they have to deal with this conduct or somehow disregard it to make progress, “adding that her advice to young women is” to be educated, to trust the experience, and to be comfortable if questioned.

Five miles south of Swirl, in another industry typically dominated by men, another woman is hard at work. Kai Bussant is a milliner, a hat maker, and an all-round designer currently employed by the hatmakers, Goorin Bros, to restore and rehabilitate hats.

“Historically, millinery has been male-dominated, but I don’t think customers are worried about a woman working on her hat,” she told UN News. “As a woman, I like to be inclusive and relaxed when dealing with customers and explain the process and timeline.”